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Beyond Lost is an apparel brand built for creators, thinkers, and anyone who finds comfort in getting lost in their own process. We design premium apparel that blends thoughtful functionality with purposeful design without screaming for attention. At its core, Beyond Lost is driven by a simple idea: creativity, made functional.
All creativity counts-messy, quiet, unfinished, or bold. Not every idea needs a thumbs-up, and the process is rarely a straight line. Beyond Lost exists for those who get lost in their thoughts, their work, and the ideas that keep them up at night and excited for what’s next. Being lost isn’t weakness. It’s part of the process. Going beyond it is where growth begins.
Innovation surrounds us. Except in clothing.
The idea started off simply by “I wish my t-shirt had a microfiber cloth to wipe my camera lens”. That spiraled into something much bigger.
The result: apparel with a discreet microfiber cloth tucked into the hem, ready to rescue smudged lenses, phones, or cameras at a moment’s notice.
Wrapped in premium materials, easygoing fits, and subtle (sometimes playful) design, it’s everyday clothing that does a little more than expected-creativity, quietly getting things done.